TikTok is introducing a new feature that allows them to cut down on the amount of AI-made content appearing in their timelines. This initiative comes as the service disclosed that it presently contains more than 1 billion AI-generated clips.
Trial and Implementation
The update is being tested over the next few weeks before a global rollout. This development comes amid a rise in content created by AI, driven by recent AI video creators.
The Broader AI Trend
Studies have shown that almost one in 10 of the fastest-growing video streams on a popular video site primarily display content made by AI. A significant portion of this output is classified as mass-produced AI material, a phrase for poor-quality, factory-style content that is typically illogical or bizarre.
“We know from our community that many people like content made with AI tools, from AI artwork to science explainers, and we aim to give people the power to see more or less of that, based on their own likes,” said a spokesperson.
Volume and Proportions
The platform announced that there are currently 1.3 billion videos on its service identified as made with AI. Collectively, over 100 million media items are submitted to the app each day, making clips made by AI a limited percentage of its total content library.
User Control Features
Viewers will be capable of limit or boost the level of AI content they see by opening the “manage topic” feature in the platform and picking AI-made media. Further subjects that are already be controlled under the tool encompass news, style, cosmetics, and dance.
Content Labeling and Policies
TikTok’s guidelines require creators to tag “realistic” AI-made content, and it forbids malicious fake videos of celebrities or critical incidents. Any authentic-looking artificial content that is unmarked can be taken down under its terms of service.
In addition, the platform will henceforth attach an AI-generated label to content created with its own AI tools, or detected by an collaborative effort for spotting AI-generated material. This measure is designed to stop users from attempting to circumvent the labeling process.
AI Literacy Programs
TikTok is furthermore launching a $2 million AI literacy fund for experts and organizations to create educational content about using AI responsibly. This project will benefit non-profit groups specializing in educating coding and technology.
Content Safety Approach
The platform has justified its moderation strategy, following debate over intentions to cut jobs for a large number of safety staff in the UK. TikTok is planning to cut a significant number of roles in its content moderation team in its British office, with labor groups and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A company official stated that human moderation would still have a role, but automated tools can shield workers by eliminating the most harmful content ahead of it gets reviewed by humans. TikTok announced a significant reduction in disturbing and violent content seen by safety staff over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we also think it’s extremely critical to limit contact with unsafe media as swiftly, which is the area in which a significant AI assistance is really helping us process content quickly.”
